I study nonconscious processes in the regulation of behavior, especially in the domain of health behavior. My research uses mainly social cognition methods and focuses on the question of how behavior is regulated as a function of personal goals and environmental cues that can interfere with these goals. As an example, my work in the domain of dieting behavior has shown that chronic dieters perceive attractive food mainly in terms of its hedonic relevance, which interferes with their dieting goal and triggers overeating. I also conduct research on goal-directed habits and on mechanisms of behavior change. I received the Dissertation Award of the Dutch Association of Social Psychological Researchers (2008) and the Early Career Award (Jaspars Award) of the European Association for Social Psychology (2011). In 2010, I received a 3-year VENI-grant from the Netherlands Organization for Scientific Research to continue my work on nonconscious motivation and the regulation of eating behavior.